RV owners happy with camping experience
The Edmonton Journal
TORONTO - A total of 97 per cent of RV owners are satisfied with their RVing experience, says a study released by Go RVing Canada.
"Coming into the long weekend we are thrilled that our customers are telling an independent study that they love their RV experience," Catherine Fortin Major, Go RVing public affairs director. "This really supports all kinds of positive anecdotal evidence we have been hearing for the last year on showroom floors and in campgrounds."
The 2007 National Ownership Study was conducted as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc. The report was based on major national Internet panel and 3,176 individual interview conducted nationwide.
Survey respondents were asked the question: Considering everything about RVing, how satisfied are you with the RV lifestyle?
"Interestingly, women were slightly more apt to be completely satisfied with the experience than men, but the difference is only a few percentage points," Fortin Major said.
The satisfaction rates come on the heels of marketing studies that demonstrate that RV ownership is more broad-based than ever with the overall percentage of household ownership increasing to some 14 per cent of Canadian households.
"Canadians have really endorsed the RV lifestyle in the past decade. The freedom, flexibility and family experience are all factors impacting the shift to RV ownership of choosing the RV and camping lifestyle," said Fortin Major.
The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators. The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel. The coalition also seeks to enhance consumer information and satisfaction with the RV experience.
The coalition is working hard to get the message about RVing out to the Canadian public. The Go RVing advertising campaign has increased from $250,000 in 1997 to more than $2 million this year.
"We have seen a dramatic shift in consumers choosing the RV lifestyle and that has been accompanied by all-time record high brand awareness and brand recall," says Marty Bloemberg, chairman of the Go RVing board. "Indeed, brand awareness has more than tripled since 1999 when we first began measuring Go RVing results."
For more information please visit GoRVing.ca.
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Friday, May 18, 2007
RV owners happy with camping experience
RV owners happy with camping experience
The Edmonton Journal
TORONTO - A total of 97 per cent of RV owners are satisfied with their RVing experience, says a study released by Go RVing Canada.
"Coming into the long weekend we are thrilled that our customers are telling an independent study that they love their RV experience," Catherine Fortin Major, Go RVing public affairs director. "This really supports all kinds of positive anecdotal evidence we have been hearing for the last year on showroom floors and in campgrounds."
The 2007 National Ownership Study was conducted as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc. The report was based on major national Internet panel and 3,176 individual interview conducted nationwide.
Survey respondents were asked the question: Considering everything about RVing, how satisfied are you with the RV lifestyle?
"Interestingly, women were slightly more apt to be completely satisfied with the experience than men, but the difference is only a few percentage points," Fortin Major said.
The satisfaction rates come on the heels of marketing studies that demonstrate that RV ownership is more broad-based than ever with the overall percentage of household ownership increasing to some 14 per cent of Canadian households.
"Canadians have really endorsed the RV lifestyle in the past decade. The freedom, flexibility and family experience are all factors impacting the shift to RV ownership of choosing the RV and camping lifestyle," said Fortin Major.
The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators. The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel. The coalition also seeks to enhance consumer information and satisfaction with the RV experience.
The coalition is working hard to get the message about RVing out to the Canadian public. The Go RVing advertising campaign has increased from $250,000 in 1997 to more than $2 million this year.
"We have seen a dramatic shift in consumers choosing the RV lifestyle and that has been accompanied by all-time record high brand awareness and brand recall," says Marty Bloemberg, chairman of the Go RVing board. "Indeed, brand awareness has more than tripled since 1999 when we first began measuring Go RVing results."
For more information please visit GoRVing.ca.
The Edmonton Journal
TORONTO - A total of 97 per cent of RV owners are satisfied with their RVing experience, says a study released by Go RVing Canada.
"Coming into the long weekend we are thrilled that our customers are telling an independent study that they love their RV experience," Catherine Fortin Major, Go RVing public affairs director. "This really supports all kinds of positive anecdotal evidence we have been hearing for the last year on showroom floors and in campgrounds."
The 2007 National Ownership Study was conducted as part of Go RVing's 2007 National Market Assessment Report conducted by MRP Market Research Inc. The report was based on major national Internet panel and 3,176 individual interview conducted nationwide.
Survey respondents were asked the question: Considering everything about RVing, how satisfied are you with the RV lifestyle?
"Interestingly, women were slightly more apt to be completely satisfied with the experience than men, but the difference is only a few percentage points," Fortin Major said.
The satisfaction rates come on the heels of marketing studies that demonstrate that RV ownership is more broad-based than ever with the overall percentage of household ownership increasing to some 14 per cent of Canadian households.
"Canadians have really endorsed the RV lifestyle in the past decade. The freedom, flexibility and family experience are all factors impacting the shift to RV ownership of choosing the RV and camping lifestyle," said Fortin Major.
The Go RVing coalition was formed in 1997, and consists of RV manufacturers, RV dealers and campground operators. The coalition serves as the Canadian RV camping industry ambassador to provide the public and media with information about the benefits of RV travel. The coalition also seeks to enhance consumer information and satisfaction with the RV experience.
The coalition is working hard to get the message about RVing out to the Canadian public. The Go RVing advertising campaign has increased from $250,000 in 1997 to more than $2 million this year.
"We have seen a dramatic shift in consumers choosing the RV lifestyle and that has been accompanied by all-time record high brand awareness and brand recall," says Marty Bloemberg, chairman of the Go RVing board. "Indeed, brand awareness has more than tripled since 1999 when we first began measuring Go RVing results."
For more information please visit GoRVing.ca.
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